Selected Work
Case studies & experience.
Examples of customer journey, growth strategy, and full-funnel decision-making across startups and enterprise.
Experience
Years
Publicis Groupe
Vice President, Strategy
Senior strategy leadership across digital growth and customer journey.
MOAJ
Principal
Marketing consultancy for established brands and startups. Brands include: Novartis, GM, P&G (Metamucil, Prilosec), Microsoft (B2B), Cablevision, School of Visual Arts, Equinox.
Jackpocket
Head of Marketing
Growth leadership in a high-velocity consumer startup environment.
Manifest
SVP Strategy
Senior strategy role focused on digital and brand growth.
Case Studies
Work examples
01
Healthcare / Pharma
Novartis
Situation
Complex buyer realities, regulated claims, multi-stakeholder decision-making
Work
Journey diagnosis, messaging focus, channel and experience alignment
Outcome
Clearer prioritization and more coherent execution across touchpoints
02
Consumer Packaged Goods
P&G — Metamucil, Prilosec
Situation
Saturated market + legacy perceptions
Work
Differentiation clarity and campaign focus tied to real consumer motivation
Outcome
Cleaner campaign direction and reduced internal debate
03
Consumer / Fitness
Equinox
Situation
Promise vs experience alignment across marketing touchpoints
Work
Customer journey lens and friction reduction
Outcome
Strategy that aligned teams around what mattered most
04
B2B Tech
Microsoft B2B
Situation
Messaging complexity and unclear narrative across funnel stages
Work
Simplified messaging hierarchy and journey alignment
Outcome
Easier-to-execute story across channels
05
Consumer / Lottery
Jackpocket
Situation
Startup growth constraints with high execution pressure
Work
Full-funnel strategy and growth leadership
Outcome
Stronger decision-making and disciplined execution
Testimonials
Smart, insightful, detail-oriented… presented research and insights clearly and without ego… won the respect of those across our organization.
Eric Corriel
Client
Brings fresh ideas… helps you see your business in ways you never realized… great with stakeholders… always gone above and beyond.
Brian E. Smith
Client
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